Our stud™ tape measures are the industry's most durable tape measure, equipped with innovative exo360™ blade technology. Exo360™ protects the blade from ripping and wearing, delivering the longest lasting blade on the market. The cutting edge measuring tape blade technology, combined with a heavy duty, fully reinforced frame and up to 10' tape standout makes our stud™ tape measures the most durable retractable tape measures for all your jobsite needs.