10. Listen Generously And With Patience.

Listening is more than simply “not speaking.” Be present and engaged. Give people your undivided attention by quieting the noise in your head, limiting distractions, and stopping the desire to multi-task. Truly appreciate other perspectives. Above all, listen to understand.

Kirk's Message:


Of our 40 Fundamentals, this is one of the most impactful. To listen and truly understand someone’s perspective is critical to building a good relationship.

As a child, I spent a great deal of time with my grandfather who was one of the best listeners in my life. Anytime I needed advice or just someone to talk to, he would sit down with me and give me his undivided attention. He understood my views and thoughts better than anyone which helped build a strong bond between us. He truly listened and cared about my thoughts. I always walked away feeling appreciated and understood.

Within Famous, George Kurko and Alexis Elliot are perfect examples of this Fundamental. I’ve known George for a long time and he always willing to sit down and listen to any issue or concern. He is always engaged and thinks things through very well. Lexi is very similar to George as she is also a very good listener. We have some difficult HR discussions at times, but she is always willing to listen and understand my perspective. If you ever need someone to listen generously and with patience, George and Lexi will fit the bill.

Listening is the key to all effective communication. Without effective listening, messages can be easily misunderstood and result in frustration for the person sending the message. Take the time to really listen to others. By listening, you’ll discover what’s bothering your child. By listening, you’ll learn what motivates your customer to buy. By listening, you’ll understand your co-workers interests. By listening, you’ll learn more about all of the people in your life which allows you to better connect with them.

How do you feel when someone doesn’t listen to something that is important to you? Encourage people to talk and take the time to listen. The person sending the message will appreciate it!