19. Create A Great Impression.

Every communication, whether it’s face to face, a phone call, e-mail, letter, or even a voicemail, makes an impression. Pay attention to every interaction to make sure that you’re displaying a tone of friendliness, warmth, helpfulness, and authenticity. Be a pro in everything you do, including how you present yourself.

Kevin's Message:


Every action we take leaves an impression on others. Those interactions add up to shape perceptions of who we are, and confirm how others feel about us.

Significant moments in our lives leave deep impressions that last a long time. Less noteworthy day-to-day experiences may not seem as impactful, yet they happen more often and are also very important.

“At the end of the day people won’t remember what you said or did, they will remember how you made them feel.” -Maya Angelou

Think back to the Super Bowl last week. The Patriots didn’t win because of a saving grace Hail Mary, just like we can’t build trust with each other, customers and vendors with grand gestures. They won the same way we will; by executing our Game Plan as best we can one play at a time, and practicing each Fundamental one week at a time. The Patriots understood that the play we’re running right now is the only play that matters. The past is over, and the future will never arrive. Right now is the only time we will ever have, and we need to make it the best we can.

In sports, big plays almost always develop naturally through strong execution of ordinary ones. When people practice, execution becomes a habit. When execution is second nature, we can use our instincts to recognize opportunities to shine without even trying.

Use this week to remember that every moment and interaction is precious and meaningful. Practice being your best each play to make the most out of each moment, and when you see an opportunity to create an impression, trust your gut!

Thanks for reading.