36. Practice Human Connection.

Listen for, and pay attention to, the unique things that make people special. Use handwritten notes, personal cards, and timely encounters or phone calls to acknowledge them, and to show your appreciation for them. Show people you care about them as individuals, rather than as transactions.

Bryan's Message:


We have all heard of the “Golden Rule” or “Love thy neighbor” reciprocity principle, which is to treat others as you would have them treat you. All of our fundamentals not only require us to think, but also deliver a call to action (Do, Execute, Deliver, Be, Practice…). One of the attributes that I love best about this particular fundamental is the amount of action that it asks of us. First, it recommends that we listen and pay attention to what makes people special, not only the work that we do, but also the qualities that make each person unique. One associate may be particularly accurate in their work, another may be extremely gifted with connecting with customers, and others may have qualities that extend beyond their work, like the ability to handle situations calmly or giving of their time to others.

After first identifying these great strengths in others, we then have a second call to action to acknowledge these people and their great qualities. This is the fun part in that it takes so little effort to lift someone up and acknowledge their accomplishments or important attributes. This can be done through a quick email or message, a handwritten thank you note or better yet, face to face interaction where they can hear your tone and see your sincerity. This simple gesture takes very little time and helps each individual feel valued and that they are truly cared for by others. Many feel this is the essence of human connection that draws us closer together. Treat other individuals in the way you would want to be treated, it is rewarding and it is the right thing to do as well.