38. Treasure, Protect, And Promote Our Reputation.

We’re all responsible for, and benefit from, the Famous brand and reputation. Be a brand ambassador and always put your best foot forward. Consider how your actions affect our collective reputation, and act in a way that brings honor to us all.

Bryan's Message:


It has been said that it takes a lifetime to build your reputation and only a moment to lose it. I believe these words are very true. As we have seen in our world of social media and public awareness that a business can lose its reputation by the actions that it takes. We have seen long standing businesses that were built on a foundation of integrity fail because they could not maintain that focus. Famous has taken a lifetime to build the integrity, trust, respect and relationships with our customers and business community and it is our duty to maintain it.

This fundamental asks each of us to be a “Brand Ambassador” which requires us to maintain the standard that we have built. This is accomplished in the three steps of our fundamental:

  • Treasure – We must value our reputation as if it were our own as we all share in its success.
  • Protect – We must guard this reputation and treat it as our own and as something that could be damaged. That means acting in an honorable way that maintains that reputation.
  • Promote – This is the ambassador part as we must represent Famous in a way that can strengthen our reputation even further. This includes how we act, speak, communicate and serve our customers.

EVERYONE has an important role in building and maintaining our reputation as we all serve our customers, either directly or indirectly, and that professionalism and service is what our reputation is built on. There are so many associates in our organization that do this well, and two that exemplify this fundamental are Vicki Feola and Tom Krejci. They both understand how to treasure and protect our reputation, because they have experienced the work that has gone into building it. They also work hard to promote our reputation not only through our marketing efforts but also individually by their character. They are excellent examples of brand ambassadors that we can all aspire to in all our roles.

Thanks for reading.