The first word that comes to my mind with this week’s fundamental is “respect”. First, I believe, we show respect to the person who emailed or called us to answer a question or to fulfill a request. We let that person know we respect and value their time when we respond quickly. As our fundamental says, even though we may not have an answer, it is imperative that we acknowledge the inquiry from our customers, both external and internal. A quick and courteous response sets the tone for a successful interaction with our customer or potential customer. Famous Supply has earned a stellar reputation in our industry, and we are all privileged to enhance that reputation each day as we pay special attention to our requests.
Recently, I was able to attend my second expo in PA where a customer came to our display to view our vintage candelabra lamps. As I returned to the office, I placed an order for the lamps so our customer could view these for a specific application. Our customer thanked me for a quick response which I hope will result in a future sale. At the very least, I hope this customer will have confidence his future questions or requests will be handled with quickness and courtesy.
As I was doing some research to gather my thoughts on this fundamental, I found an article entitled “How Fast Is Your Sales Team’s Lead Response Time?” by Eyal Orgil. In this article I found several points that stress the importance of a quick response time;
Keeping these points in mind for internal and external customers helps to illustrate how our quick response time can have a positive effect on our continued success.