8. Honor Commitments.

There’s no better way to earn people’s trust than to be true to your word. Do what you say you’re going to do, when you say you’re going to do it. This includes being on time for all phone calls, meetings, and promises. If a commitment can’t be fulfilled, notify others immediately and agree upon a new timeframe to be honored.

Matt's Message:


When reading through the 40 Fundamentals, none of them seem as obvious on the surface to me as “Honor Your Commitments.” Do what you say you’re going to do, when you say you’re going to do it. Seems simple, right?

Today, it’s easy to get distracted by an email, phone call, text, or whatever it is that comes up. I struggle with this at times, and think back to some advice that was given to me when I was starting my career about the main commitment that we should be honoring every day. The advice was a simple formula:

Potential – commitment = nothing.

You may be the greatest driver, inside or outside sales associate, or the best admin in the world, but without commitment to your craft, it equals nothing.

In my 6 and a half years with Famous a couple of people that I work closely with on a regular basis that honor their day to day commitments, and the commitment to their career, are Elio Andreatta, Stu Bennett, and Tim Kiley.

Elio and Stu are always there for me, giving me different perspectives on situations and help motivate me to do the right thing the right way. Tim has a knack for getting things done for me, or lighting a fire to set the wheels in motion to help honor the commitments we have made for our customers.

Let’s all take a moment to think about the commitments that we have made to our fellow associates and our customers today. Also, let’s remember the commitment we have all made in our careers to be the best that we can be every day.

Thank you,


Matt Penn
Outside Sales