21. Communicate To Be Understood.


Know your audience. Write and speak in a way that they can understand. Be brief, accurate, and clear. Use the simplest possible explanations.



Read Associate Stories on this Fundamental


Marc's Message

How important is it to create mutual understanding when communicating with others? I hope you believe it’s a major priority; I know I...

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Bryan's Message

Two weeks ago I heard John DiJulius speak about the topic of customer service, of which he is a published author and successful...

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George's Message

Clear and concise communication saves an incredible amount of time, energy, and frustration. Clear communication reduces unproductive back and forth clarifications. Mistakes and misunderstandings are...

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Samantha's Message

Like many of our Fundamentals this is one that requires us to practice several of the others to get right. It goes far...

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Francisco's Message

Communication is a fundamental that is essential to our day to day life. Whether it’s body language, verbal, or written, communication can strengthen...

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